Who, me?
A brand created by dancers for dancers.
1989
Our story begins
After several years performing with different companies, Christophe joins the Ballets de Monte-Carlo, where he meets Élisabeth. Through rehearsals and life within the company, their connection grows, and their meeting marks the beginning of a shared journey, both personal and artistic. Very quickly, Christophe begins to imagine and create dancewear, first for Élisabeth, then for other dancers. This gesture, born naturally from everyday stage life, marks the starting point of a collaboration that gradually evolves into a true creative project and paves the way for the adventure to come.
1991
A vision dedicated to dance
Christophe takes part in a choreographic workshop organized by the Ballets de Monte-Carlo, where he is responsible for designing costumes. He finds greater fulfillment in costume design than in choreography. Six months later, during a tour in Asia with the company, he acquires his first sewing machine and begins creating garments for Élisabeth.
1992
Wear Moi takes flight
Christophe ends his career as a dancer to fully dedicate himself to creating dancewear with the Wear Moi brand. The couple then decides to travel the world following Élisabeth’s tours and professional commitments. Their fulfillment lies at the crossroads of dance and business, leading them from Seattle to London, then to Berlin, before eventually returning to France.
1995
First steps on stage
Recognized for its high-quality dancewear, Wear Moi establishes itself as a trusted name in the performing arts. The brand has the privilege of designing costumes for prestigious productions, particularly in London, such as Holiday on Ice, Chicago, Saturday Night Fever, Madame Tussauds, and Disneyland Paris. Wear Moi’s commitment to the performing arts makes it a preferred choice for stage productions.
AT THE SERVICE OF DANCE
Over the years
Dancewear is not just clothing: it follows movement, supports performance, and reveals grace. Our founders, former dancers, believe that every detail matters, always staying attentive to the real needs of dancers.
Entering the world of footwear
Wear Moi expands its expertise to dress its customers from head to toe with its collection of canvas and leather ballet shoes. This new footwear range combines comfort and performance to meet the needs of dancers, offering a complete solution for their entire dance outfit.
First store in Toulon – France
Wear Moi is present in France and in several other countries through locally established retailers, and aims to offer direct access to its products to customers in the region where its offices are based. To bring this commitment to life, the brand has opened its new store in Toulon.
Wear Moi on the big screen
Wear Moi appears on the big screen by outfitting dancers for cinema. Through various productions, its designs support artists in their performances and contribute to the authenticity of dance scenes. This on-screen presence reflects the brand’s technical excellence and aesthetic, recognized beyond studios and stages.
The Wear Moi online experience
The launch of the e-shop marks a new milestone in Wear Moi’s development. By embracing the digital era, the brand expands access to its collections and strengthens its connection with customers worldwide. Designed to offer a smooth and premium experience, this platform ensures that each purchase is unique while supporting the brand’s continuous evolution.
La Pointe by Wear Moi
After several years of research and development, WEAR MOI launches its very first pointe shoe range: La Pointe by WEAR MOI. To guarantee impeccable quality and full control over production, the brand opens its own factory in Tunisia. Combining technical expertise, precision and comfort, this pointe shoe, crafted using a turn-shoe construction, offers a precise fit, an elegant line and optimal foot support, true to the Maison’s standards and craftsmanship.
Expansion to Chicago - USA
To strengthen its presence in North America, the brand opens a new subsidiary in Chicago. This decision enables Wear Moi to better serve its American customers by offering more accessible local services, faster response times and more efficient product distribution. This new subsidiary marks a key milestone in the brand’s expansion.
International influence
Wear Moi strengthens its presence in Asia, reaching a new stage in its international expansion. The quality of its products and its commitment to the art of dance quickly appeal to the Chinese and Japanese markets. To support this growth, the brand establishes sponsorship and distribution partnerships with local players.
The Wear Moi signature
Wear Moi modernizes its logo while preserving the iconic dancer at the barre, now paired with refined and timeless lettering. This emblem, now featured on all products, accompanies the brand’s international expansion, present in more than 60 countries.
Advancing technical excellence
Wear Moi expands its offering with a new collection of demi-pointe shoes (NEPTUNE, PLUTON, SATURNE, VESTA) featuring improved designs for greater practicality and a perfect fit. The brand also launches ALFA and OMEGA pointe shoes, designed to adapt to all arches, with a microfiber lining that ensures comfort and anti-slip properties.
Opening of our Flagship Store in Chicago
Located in the vibrant East Lakeview district of Chicago, our Flagship Store opened its doors to the public in May 2019. This beautiful project had been in the minds of the brand’s founders for nearly 15 years…
School Program “Your Logo Your Way”
Wear Moi supports dance schools in creating their uniforms by allowing them to add their logo to a selection of iconic Wear Moi products. A wide range of styles, sizes and colors are eligible for the program.
Wear Moi celebrates 30 years of passion!
The year 2022 marks a symbolic milestone for Wear Moi as it celebrates 30 years of expertise in the world of dance. Born at the heart of ballet, we are proud to share our French savoir-faire worldwide for many years.
Our Flagship Store in France is reinvented
We are delighted to open our new Flagship Store located in Toulon (South of France). From floor to ceiling, our attention to detail reflects our passion for dance. This new boutique blends high-end and ready-to-wear in an environment filled with joy, beauty, and theatrical elements. Within its walls, we have developed our signature and our style.
New chapters are being written
Since 1989, our journey has continued to evolve. After so many defining milestones, we move forward with the same passion and high standards. Discover here our latest news: a new page added to our story, always in motion.
2023
Custom By Moi: Your Design Your Way
Wear Moi expresses its creativity with its Custom By Moi range. We are proud to introduce our fully customizable collection, allowing customers to personalize their dancewear by choosing from a variety of colors, prints, and fabrics. With thousands of possible combinations, Custom By Moi enables dancers around the world to stand out with unique pieces.
2024
Launch of the Arial pointe shoe
Building on our expertise in footwear, we expand our range with an innovative new model: the Arial pointe shoe. Designed to offer exceptional comfort, optimal support, and great precision, the Arial adapts to all levels. Available in multiple shank strengths, from Extra Soft to Hard, it meets the specific needs of even the most demanding dancers.
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