History

2019

Chicago Flagship Store

Wear Moi flagship store opens its doors in the Windy City, bringing accessible and luxury dancewear to Chicago.

2018

New pointe shoes are introduced

Wear Moi presents its brand new shoes, Alfa and Omega, designed to perfectly morph to the dancer's point.

2017

Revolutionary new soft ballet shoes are launched

Wear Moi offers a new premium collection of soft ballet shoes providing a more comfortable and professional look.

2016

Wear Moi makes a movie appearance!

Wear Moi dresses the dancers of the French drama “Polina, danser sa vie” directed by Valérie Müller and Angelin Preljocaj.

2016

25th Anniversary

Wear Moi is proud to celebrate its 25th anniversary and confirms its position as the leading European dancewear brand over 50 countries.

2015

New logo is revealed

The dancer becomes the new symbol of Wear Moi as the world renowned brand strives to break through language and cultural barriers.. Wear Moi exports to 62 countries.

2014

Wear Moi uniforms Bolshoi Ballet Academy

The Bolshoi School chooses Wear Moi for its uniforms.

2014

Wear Moi in China

Wear Moi gains notoriety in China and concludes sponsorship and distribution agreements with local players.

2013

The bag collection is introduced

Wear Moi rethinks the dance bag with its Bag Collection. Chic and elegant bags that are the perfect accessory to your dance outfit or for around town.

2012

Wear Moi branches out to Chicago

To increase its presence in the American and Canadian markets, the brand opens an office in Chicago.

2012

La Pointe holds professional presence

La Pointe by Wear Moi appeals to more and more professional dancers like Alicia Amatriain and Anna Osadcencko, Principal Dancers with  Stuttgart Ballet.

2011

Pointe Shoe launch

After several years of product development, Wear Moi creates La Pointe by Wear Moi. In order to control the fabrication and the quality of La Pointe, and offer irreproachable customer service to clients, Wear Moi opens its own factory in Tunisia.

2010

Online market

Wear Moi launches its online store.

2008

Wear Moi products make a movie appearance

Wear Moi dresses Franck Dubosc and Emmanuelle Béart for the film Disco.

2006

First boutique is opened in Toulon (France)

Present in several countries, Wear Moi wants to also attract dancers in its own region. The Wear Moi boutique opens its doors in Toulon (France).

2003

Shoe collection is released

From this point forward, dancers can now dress in Wear Moi from head to toe upon the release of its ballet shoe collection, available in canvas and leather.

2001

Notoriety takes flight

Wear Moi establishes itself in France. The brand is now sold in 10 countries. The schools begin to select their uniforms from Wear Moi. The notoriety of the brand takes flight.

1996

Wear Moi goes international

Wear Moi fulfills its first sales in Japan.

1995

First Catalog

The first Wear Moi catalog is printed.

1995

Wear Moi costumes are on stage!

Wear Moi fabrique les costumes de nombreux spectacles à Londres (Holiday on Ice, Chicago, Saturday Night Fever, Madame Tussauds, Disneyland Paris...).

1992

Passion for Wear Moi takes flight

Christophe retires from dancing to concentrate solely on creating dance garments under the name Wear Moi.

1991

First Investment

Christophe participates in a choreographic workshop, organized by Monte Carlo Ballet, where he designs costumes. Six months later, during a tour with the company in Asia, he purchased his first sewing machine and begins to make outfits for Elisabeth.

1989

Our story begins

Christophe and Elisabeth meet at the Ballet Monte-Carlo. This connection on stage gave birth to a beautiful story of life together.